Filter bubbles and rabbit holes are two examples of feedback loops.

Click and drag the white boxes to match the scenario with the correct type.

  • Rabbit hole

  • Filter bubble

  • A social media algorithm learns what a person likes, and suggests more of that content. The person engages with these suggested posts, so the algorithm suggests even more of those kinds of posts.

  • An algorithm notices someones interest in health and wellness, then begins to suggest posts about “alternative” medicine. Because the person also engages with these posts, the algorithm suggests even more sensational posts, pushing conspiracy theories about big pharma.