Information designed to provoke you always uses fake images or video, while information designed to persuade you generally avoids images and video altogether. Information designed to persuade you uses sound logic and credible evidence, while information designed to provoke you uses inflammatory tactics to get you to react emotionally. Information designed to persuade you is more easily shared with others than information designed to provoke you. Information designed to provoke you is always created by government agents from another country, whereas information designed to persuade you always comes from home.