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Title
Introduction
Instructions: Spot the ads
Example: Red image
Example: Plane video
Example: Log video
Example: Chef Moe
Example: Popcorn
Example: TikTok challenge
Example: Dogs
Example: Baseball
How many were ads?
Transparency and credibility
What do you think about ads?
News organizations and advertisers
Explain the simile
Boundaries between journalism and advertising
What do you think about native ads?
Testing the boundary
Instructions: Review examples
Example: LA Times
Warning: Information about jails and prisons
Example: NY Times
Example: The Atlantic
Example: Buzzfeed
Case study: Southland
Why was the Southland ad controversial?
Unpacking Southland
Instructions: Most to least
Most to least transparent
Homepage advertisements
Branded content is everywhere
Explore on your own
Hoax ads
Instructions: Evaluate the ads
Hoax ad: Domestic abuse
Political ad: Synthetic meat
Hoax ad: Syria
PSA: Distracted driving
Instructions: Most to least
Most to least ethical
How do you feel about hoax ads?
Summary: Branded content
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