Pieces of journalism that, unlike news reports, do not seek to avoid bias but rather are intended to share an opinion or perspective and, often, to try to persuade the audience to embrace a point of view about an issue or subject. They include op-eds, columns, editorials and editorial or political cartoons. At reputable news organizations, pieces of opinion journalism are still expected to be based on accurate information and should be clearly marked to help the public avoid confusing them with straight news reports.